EggWise.
A customer end solution to navigate the egg freezing process
and monitor fertility data with ease.
passion project
Team
1 Designer
contribution
from 0 to 1
Tools
Figma
Adobe Illustrator
Duration
12 weeks
Feb-Mar 2023
Increasing amount of female have chosen egg freezing* to preserve productivity
*Egg cryopreservation (freezing): A technique used to harvest (gather) and store eggs to postpone pregnancy until a later date.
73%
growth in egg freezing individuals(2016 - 2020)
30%
success rate of egg freezing fertilization
30
delaying median age of U.S. women giving birth
😊 What’s inspiring
Improved education, labor-market participation and advanced fertility technology have provided female with more opportunities both in career and life.
😣 and painful
Going through egg freezing cycle is not easy. It means a process full of physical and mental stress, meanwhile dealing with an entire service system.
so we want to explore...
How to improve the egg freezing experience for individuals?
solution brief
Navigate the entire process
Users are well-informed about their current status, as well as what to do and to be expected for incoming process
Know yourself well
through fertility data
Put an end to worries and confusion about monitoring data. Users can gain understanding and respond through easily digestible summaries and hints.
Free from worring about time-sensitive schedules
All monitoring visits and injection schedules are notified in advance. The actionable instructions free users from remembering them.
RESEARCH
secondary research + social media scan
A profound emotional journey full of anxieties and uncertainties
Egg freezing is a complex process that involves 2 weeks or more to deal with multifaceted network of services, including medical, emotional, financial, and legal aspects.
Individuals experience negative feelings by a complex interplay of biological, psychological and environmental factors along the process. Below are the top rated reasons:
📈 Hormone level fluctuations and body change
❓ Anxiety for the monitoring data and final result
Alex’s egg freezing journey
32 years old / work in tech company / live alone in LA
“I plan to establish a family and have my own children in the future, but at the moment I want to focus more on career...”
The most challenging part takes place outside the fertility center, especially when alone at home
Most of the hard moments are often experienced outside the fertility center, where users are typically alone without professional guidance.
They need to take daily stimulation shots, visit fertility center for regular blood& ultrasound test, experience body change, while maintaining a good work-life balance.
Through interview
Insufficient guidance leave individuals feeling ill-equipped and uncertain about their journey
From the interview with 5 egg freezing patients and 2 fertility doctors, we identified service gaps between fertility center and individuals, due to limited availability of medical resources, the presence of on-call doctors, and the psychological aspects of the patients... These factors shed light on the following consequence:
challenge breakdown
Due to lack of trusted guidance and reliable information source, users tend to spend great time looking for references, asking peers, while still feeling anxious about their own circumstances.
User easily become concerned about ‘abnormal’ figures in monitoring results, especially when confronted with complex terminology that can be difficult to comprehend.
Limited medical service and changing doctors result in negative and low-efficient communication, while users sometimes require personalized answers by individual concerns.
Feel uncertain about the entire process and self-condition
Difficult to track and comprehend the monitoring fertility data
Inconsistent experience and communication
design challenge reframe
How might we enable individuals to navigate the egg freezing process confidently and monitor fertility data with ease
DESIGN PROCESS
brainstorm
Educational kit
containing process and data info in a gamification way
Mobile App
toC Egg freezing management
E2E health system
including the toB& toC ends to increase synergies
Service design
enhance support from fertility center to individuals
Mobile App
a secure community for peers and professional
Justification
accessible, portable, and align with user mindset
able to integrate with a fertility center to provide personalized information
enhance service without additional demand for medical resource
able to scale an integrated approach for ToB management for fertility center
product solution
Together with further research, competitive analysis, and ideation, We aimed to design A mobile app with the design solutions below:
01
establish confidence into the process by presenting clear schedules and enhance their self-awareness
02
help better understand the fertility data through insightful data visualization
03
address common questions and facilitate communication for intricate problems
design journey
With the quickly developed UI from initial concept sketches, we validated the concept with 4 female who have achieved at least 1 egg freezing cycle.
Based on the inspiring feedbacks and revealed problems, We kept iterating on features, user flows and visual design.
FINAL SOLUTION
problem 1
Feel uncertain about the entire process and self-condition
Ensure clear guidance for the entire process through
daily-based schedules to let users focus on most important things
predictive and phase-relevant insights to help prepare for possible symptoms
easy-to-digest knowledge and common questions for all phases as needed
problem 1
Feel uncertain about the entire process and self-condition
Establish self-awareness for changing
body conditions
Assist users in self-monitoring the most frequent body changes
Show direct insights based on the user inputs
problem 2
Difficult to track and comprehend the monitoring fertility data
Show insightful data that is easy to be understood
Provide average level for each figure
Outliers are highlighted with actionable insights
Offer simple explanations for terms and frequently asked questions.
problem 3
Inconsistent experience and communication
address common questions with actions and facilitate communication
Notification in advance for daily injections
Show actionable insights when late for scheduled time
Provide full instructions from storage to after-use disposal
MAJOR ITERATIONS
Think about unhappy path
The result, final retrieved mature follicles, vary greatly according to age, health conditions, etc. For many individuals, they hardly get sufficient amount just in 1 cycle, which causes heartbreaking experience.
Reference to BWH Egg Freezing Counseling Tool (EFCT).
While outcomes can vary greatly and could even be bad, completing the cycle is uneasy for everyone. We hope to make Eggwise an inclusive experience for any possible result:
Manage expectations at early stage
01
When the initial baseline estimation comes out, provide live chance figures to establish proper expectations for the final result
Show emotional support
02
Show emotional support along the way, at the end of cycle, translate the retrieval experience into sense of achievement
How to remind properly without causing additional stress?
Taking daily injections and caring for body status require huge endeavor. The former one is time-sensitive, which intricately influence the growth of follicles. The latter one is easy to cause anxiety.
before
highlight unusual conditions without indicating action
hard to understand the data vis of hormone levels
undifferentiated and too general med storage tips
after
The final version provides specific actions for different situations, and makes data easier to be understood.
